Explore our comprehensive SEO terms and definitions glossary featuring over 200+ SEO terms, jargon, and abbreviations, covering everything from Technical SEO, A/B testing to page speed, so you can become an SEO expert.
ALT Text
Alt text isn’t a standalone SEO ranking tactic—it’s a clarity signal. Its real value comes from accurately describing meaningful images so users and search engines don’t have to guess. It matters most for informative visuals, image search visibility, and reinforcing on-page context. Problems arise when alt text is treated as a keyword container or auto-generated at scale, creating noise or confusion. Good alt text is simple, precise, and intentional, while decorative images often need none at all. The goal isn’t coverage or optimization—it’s removing ambiguity.
Absolute URLs VS Relative URLs
The absolute vs relative URL debate isn’t about which one “ranks better.” It’s about reliability. Relative URLs work fine in simple, controlled setups, but they become fragile as sites grow more complex with JavaScript, multiple environments, or international structures. Absolute URLs don’t prevent SEO issues outright, but they remove ambiguity and behave consistently across systems. Most real problems come from mixing URL approaches inconsistently, not from choosing one format. In practice, absolute URLs reduce long-term risk because they fail less often when things change.